Data that goes beyond the last click
Data that completes the puzzle
In this highly competitive retail environment, companies need to instil brand loyalty. By finding new ways to engage with customers, brands can stay ahead of the curve and maximise cost effectiveness. Data from spending habits, however, is one dimensional and doesn’t provide enough information to maximise customer engagement.
Outra’s data and AI driven insights bring detailed customer profiles, and behaviours to life. Our Granular Segmentation and Customer Targeting provide this missing piece of the puzzle. Supporting brands to deliver a superior customer experience by going beyond the last purchase or click. This hyper targeted and personalised marketing means brands can obtain a competitive advantage by increasing conversions and retention.