Analytics: the £25bn mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25...

How to prepare for GDPR

When was the last time you sat down and read through 60 pages of terms and conditions before clicking that ‘Agree’ button? Do you even know what you’re agreeing with? I suspect the real answer is, never and no. Despite the major changes that GDPR has in store for many...

Customer Data Means Nothing Without An Action Plan

It is safe to say that many companies today, are almost drowning in data. Data is a valuable source. However if the data isn’t being used, it can be considered pointless! Without a plan on how to use the data that they hold and process, precious time and money can be...

Insurance industry clueless with data

Insurance Business reviews the findings of a report from the International Institute for Analytics (IIA), which found that the insurance industry was ranked the lowest against other industries for analytics maturity. Lead generation is identified as a major problem...