Thriving in the Age of Amazon

Learning from Amazon: data, AI and automation Cast your mind back 20 years (if you are old enough – like me) and imagine a day in 1996. You are bored, so what do you do? Boot up your desktop computer, make the tea while you wait for a minute (or more) for your dial up...

Forget Digital Transformation, Data Transformation is Key

As digital transformation moves into maturity, we look to the emerging discipline of data transformation and what it means for businesses.Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meeting and...

From Digital Transformation to Data Transformation

Fifteen years ago there was much debate about the chasm that existed between marketing and IT. This gap took the blame for pretty much everything – from inefficient campaigns to the inability to provide marketing accountability. However, over the ensuing years, the...