As digital transformation moves into maturity, we look to the emerging discipline of data transformation and what it means for businesses.Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meeting and...
Data science is giving Azur a competitive advantage by delivering a better customer experience. With Lara Korz – Chief Data Officer, Azur InsuranceThanks for taking the time to speak to us, Lara. Please tell us a little bit about Azur.Azur is technology-based...
Fifteen years ago there was much debate about the chasm that existed between marketing and IT. This gap took the blame for pretty much everything – from inefficient campaigns to the inability to provide marketing accountability. However, over the ensuing years, the...
2018 and the introduction of GDPR seems to be a fading memory for many based on what I see as a customer and regular shopper. However, I don’t think we have yet seen the full power of GDPR enforced and ePrivacy is getting closer – data provenance and ethics must...
Increasingly artificial intelligence and deep learning are hitting the headlines. Recently it was reported that IBM has created a secret algorithm that develops scents.The perfume industry famed for its highly paid human ‘noses’ is about to be disrupted as the...
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