The way consumers shop, think and behave is changing more quickly than ever and this is largely down to the advances of technology that dovetail into our everyday lives. With these sea changes in consumer behaviour it is crucial that organisations stay one step ahead...
Outra has appointed three new data scientists as a result of increased business growth to bolster the data science team. Following high client demand for machine intelligence and deep learning, Outra continues to transform how businesses benefit from the power of big...
Fifteen years ago there was much debate about the chasm that existed between marketing and IT. This gap took the blame for pretty much everything – from inefficient campaigns to the inability to provide marketing accountability. However, over the ensuing years, the...
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