Forget Digital Transformation, Data Transformation is Key

As digital transformation moves into maturity, we look to the emerging discipline of data transformation and what it means for businesses.Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meeting and...

From Digital Transformation to Data Transformation

Fifteen years ago there was much debate about the chasm that existed between marketing and IT. This gap took the blame for pretty much everything – from inefficient campaigns to the inability to provide marketing accountability. However, over the ensuing years, the...