If you are old enough, cast your mind back 30 years or so and a Club 18-30’s holiday was a rite-of-passage for the youth of their day. Foreign travel, although common, was nowhere near as prevalent as it is today and a break in the sun was less about the culture (or...
New Amazon research reveals that customers want to be curated to and have offers that are bespoke to them. The study by Amazon Pay found that over three-quarters of consumers will only engage with offers that are personalised and 90 per cent will only consider action...
There are many reasons why consumers leave application journeys. Whether the process is too long, the questions are too complex, customers have insufficient knowledge, or the simple fact that there are just too many questions. Abandonment rates for financial services...
When was the last time you sat down and read through 60 pages of terms and conditions before clicking that ‘Agree’ button? Do you even know what you’re agreeing with? I suspect the real answer is, never and no. Despite the major changes that GDPR has in store for many...
Organisations can save themselves financial and regulatory consequences, by preparing for GDPR today. A Trends Report discloses 25% of organisations as being labelled ‘unprepared’, or even worse, unaware of the changes that GDPR will bring. Many questions can be...
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