The pragmatic applications of AI in the Insurance Industry

Increasingly artificial intelligence and deep learning are hitting the headlines. Recently it was reported that IBM has created a secret algorithm that develops scents.The perfume industry famed for its highly paid human ‘noses’ is about to be disrupted as the...

Insurers advised to KISS customers

Research from the University of Nottingham has revealed that insurance policies are too complex for 80 per cent of customers to understand. Consumers were given a number of insurance policies to read, and then took comprehension and eye tracking tests to see how well...

Why positive reviews aren’t always a good thing

Clearly a glowing review from one of your customers is the holy grail, right? Wrong! New research due to be published in The Journal of Consumer Behaviour later this year conducted by academics from Stanford and Boston University reveals quite the opposite. Whilst a...

The experience of the brand, before the brand, is the brand

However, research by Google reveals that the customer journey is changing. The path to purpose is becoming increasingly well-trodden.Customers are spending more time than ever on research.And not just about brands or products but on the experience of these brands and...