It is safe to say that many companies today, are almost drowning in data. Data is a valuable source. However if the data isn’t being used, it can be considered pointless! Without a plan on how to use the data that they hold and process, precious time and money can be...
Coverage of Outra launch, 19 September 2017 Lynton Crosby, Theresa May’s former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands on how to market themselves across an increasingly complex digital landscape. Read full...
A world-class team has come together to help brands harness the full power of connected data, insight and opinions.Outra has developed a new platform and approach for companies to understand and engage with their customers more effectively, and to take control of...
Campaign explores the findings of a report by MediaSense and ISBA, which suggests that more than half of brands want to manage more of their data in-house and that 70% of marketers fear measurement has become ‘too corrupted’ and ‘inconsistent’. According to the...
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