2018 and the introduction of GDPR seems to be a fading memory for many based on what I see as a customer and regular shopper. However, I don’t think we have yet seen the full power of GDPR enforced and ePrivacy is getting closer – data provenance and ethics must...
Increasingly artificial intelligence and deep learning are hitting the headlines. Recently it was reported that IBM has created a secret algorithm that develops scents.The perfume industry famed for its highly paid human ‘noses’ is about to be disrupted as the...
Segmenting people into groups based on something they have in common has been around since the 16th Century – Yeomans, Knights and Labourers were audiences before they knew it. The more familiar language of social class is over 50 years old but we can still hear...
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