Q&A with Simon Hay, CEO of Outra

What is the science of segmentation and how does it affect our lives?Segmentation is one of the cornerstones of marketing and underpins the entire marketing strategy. Any organisation dealing with large numbers of customers or large volumes of data, will be using...

Simon Hay opens doors with Lynton Crosby and Jim Messina

Coverage of Outra launch, 19 September 2017UK – Former dunnhumby CEO Simon Hay, Tory election strategist Sir Lynton Crosby, and Obama strategist and staff member Jim Messina have joined the leadership team of a new data insight business, Outra.Read full...

Top Team Pioneers New Approach to Help Brands Connect with Consumers

A world-class team has come together to help brands harness the full power of connected data, insight and opinions.Outra has developed a new platform and approach for companies to understand and engage with their customers more effectively, and to take control of...