--- title: "CRM. Enrich every profile, trigger smarter flows | Outra" description: "Enrich your CRM with 40+ UK household signals. Segment, personalise and trigger on real-world life events, moves, births, upgrades." url: "https://outra.co.uk/teams/crm" --- # CRM. Enrich every profile, trigger smarter flows Outra forCRM teams For CRM teams # Lifecycle flows that know who's listening. Segment, personalise and trigger on real-world household events. Your moving-house flow, your second-child flow, your upgrade flow, finally targeted, not generic. [Book a demo](/demo?lp%5Fsource=teams%5Fcrm%5Fhero) See how it works BeforeCRM profile mark.evans@gmail.com Mark Evans - Email opened2d ago - Email clicked2d ago - Cart abandoned5d ago - Last purchase62d ago Behaviour only, no household context - Age Band28–34 - Family StageTwo Adults, No Children - Move StageJust Moved (30 days) - Property TypeNew Build - Bedrooms3 Bedrooms - Income Band£120k+ - High Net WorthYes A typical CRM profile, what, but no why Trusted by leading brands ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) Why CRM teams use Outra ## Your CRM data knows what. Not who. MEMark Evans ID 291847 Behaviour · tracked Email opened2d ago Cart abandoned5d ago Last purchase62d ago Identity · unknown Income, life stage, property 01 ### Your CRM tracks behaviour, not identity. It knows what they clicked, what they abandoned, and what they bought last. It doesn't know they just moved house, had a baby, or earn £120k+. The signals that predict value live outside your stack. 1 FlowsWelcome 1.New subscriber 2.Everyone 3.Same message No branching. No signals. 02 ### One flow fits all. Because you don't know who they are. Without household signals, every subscriber gets the same welcome flow, the same abandoned cart nudge, the same win-back. You can't branch on life stage, income, or intent. So you default to cookie cutter. Email previewMerge tags Hi first\_name, Thanks for your last\_purchase. \= mail merge, not personalisation 03 ### "Personalisation" that isn't personal. First name and last purchase aren't personalisation. They're mail merge. Real personalisation means different messaging for a first-time parent in a new build vs. a downsizer with no mortgage. That requires identity, not behaviour. How Outra works ## Enrich. Discover. Activate. Learn. A closed loop: every campaign outcome teaches the model who's most likely to buy next. Profile Enricher ### We enrich every profile Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks. [Explore Enrich](/solutions/enrich) Profile enricher Household signals written to every record Before Mark Evans mark.evans@gmail.com From your CRM - Added to cart12 times - Opened email28 (84%) - Last purchase14d ago Audience Discovery ### We surface the missing 30M Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place. [Explore Audiences](/solutions/audiences) ![Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households](/__l5e/assets-v1/2a583c6f-1e5c-49fe-851a-203379b385d2/audience-discovery-card.svg) Activate Anywhere ### We push to every channel Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles. [For performance teams](/teams/performance-marketing) Activate anywhere One audience, every channel Syncing Audience Affluent downsizers Profiles 1.24M Hashed & privacy-safe before leaving Outra - ![Meta logo](/__l5e/assets-v1/ff3b53a2-0015-489c-91ae-458e119bd6b9/meta-brand.png) Meta Paid social Matched 890k 72% - ![Trade Desk logo](/__l5e/assets-v1/e1dcecca-5a35-460b-8788-e76991fe8084/tradedesk-brand.png) Trade Desk Programmatic Matched 830k 67% - ![Sky AdSmart logo](/__l5e/assets-v1/f98c8055-555f-41ba-89a1-daae22ae359b/sky-brand.png) Sky AdSmart Connected TV Matched 780k 63% - Your CRM Lifecycle Matched 1.24M 100% Learn From Outcomes ### We get sharper every cycle Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds. [For CRM teams](/teams/crm) Closed-loop learning Real outcomes train the next prediction Compounding 1. 01Ingest CRM + commerce 2. 02Enrich 30M+ household signals 3. 03Audience Life-event, wealth 4. 04Activate Meta, Google, CTV, CRM 5. 05Learn Outcomes feed the model Reward signal Before / With Outra ## Lifecycle flows that know who's listening. Without Outra - CRM only knows clicks, opens and purchases - Flows fire on behaviour you can see, not life events you can't - Generic 'win-back' and 'upgrade' sequences for everyone - Personalisation stops at first name and last order With Outra - Every profile enriched with 40+ household signals - Move, baby, upgrade triggers flow straight into Klaviyo and HubSpot - Segment on real-world life stage, not just behavioural cohorts - Live in days, not quarters ## Customer success stories See how leading brands use Outra to reach the right audiences and drive measurable results. ![Currys case study. Reached 95% of all recent UK home movers](/assets/currys-SSGluwN6.webp) ![AJI case study. 488% performance uplift with Outra segmentation](/assets/aji-CF2x8DT0.webp) ![Lloyds Banking Group case study, Improved efficiency targeting remortgage households](/assets/lloyds-CzA9B-Ub.webp) ![Dayinsure case study. 38% lower CPA and 146% improved ROAS](/assets/dayinsure-Bsnc_TPs.webp) ![Sky case study, 10x household level understanding](/assets/sky-QqJAxVJ6.webp) Previous slideNext slide ## Frequently asked questions Quick answers to the questions readers ask most ### Which CRM and ESP platforms do you integrate with? ### What kind of life events can I trigger on? ### How does enrichment affect my CRM deliverability and hygiene? ### Will my existing segments still work? ### What kind of lift do CRM teams typically see? ## Your best future customers aren’t searching yet. Find them before your competitors do. [Book a demo](/demo) SOC 2 GDPR ISO 27001