--- title: "Audience targeting for Meta & TikTok | Outra" description: "Stop relying on broad targeting. Feed Meta, TikTok and Google real UK household signals so the algorithm finds your next best customer faster." url: "https://outra.co.uk/teams/performance-marketing" --- # Audience targeting for Meta & TikTok Outra forPerformance Marketing teams For Performance Marketing # Make the algorithm work harder. Real-world household signals, not interests, not lookalikes, pushed straight into Meta and TikTok. Stop wasting spend on broad targeting. [Book a demo](/demo?lp%5Fsource=teams%5Fperf%5Fhero) See how it works ![High-intent UK household activated across Klaviyo, Meta and TikTok](/__l5e/assets-v1/01d85feb-81aa-4867-8009-f17d091d016a/perf-hero-opt.png) Trusted by leading brands ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) Why performance marketers use Outra ## Paid media keeps getting harder. ? TargetingAuto Advantage+ - ×Granular interests - ×Detailed targeting - ×Custom layers 01 ### Meta and TikTok took precision targeting away. Granular interests are gone. Audience tools collapsed into "broad" and "advantage+". You're flying on platform black boxes that optimise for clicks, not customer value. Lookalike ROAS '18'22'26 02 ### Lookalikes guess. Households don't. "Look-a-like 1%" was a clever workaround in 2018\. In 2026 it's a tax. With third-party cookies gone and signal loss compounding, the ceiling on lookalike performance keeps dropping. UK households reached10% in-market Wasted impressions£9,000 Reached real buyers£1,000 03 ### Broad targeting burns spend on the wrong households. Only a fraction of UK homes are in-market for what you sell. Without household-level signal, you're paying to reach renters when you sell driveways, or students when you sell sofas. Real intent never enters the auction. How Outra works ## Enrich. Discover. Activate. Learn. A closed loop: every campaign outcome teaches the model who's most likely to buy next. Profile Enricher ### We enrich every profile Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks. [Explore Enrich](/solutions/enrich) Profile enricher Household signals written to every record Before Mark Evans mark.evans@gmail.com From your CRM - Added to cart12 times - Opened email28 (84%) - Last purchase14d ago Audience Discovery ### We surface the missing 30M Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place. [Explore Audiences](/solutions/audiences) ![Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households](/__l5e/assets-v1/2a583c6f-1e5c-49fe-851a-203379b385d2/audience-discovery-card.svg) Activate Anywhere ### We push to every channel Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles. [For performance teams](/teams/performance-marketing) Activate anywhere One audience, every channel Syncing Audience Affluent downsizers Profiles 1.24M Hashed & privacy-safe before leaving Outra - ![Meta logo](/__l5e/assets-v1/ff3b53a2-0015-489c-91ae-458e119bd6b9/meta-brand.png) Meta Paid social Matched 890k 72% - ![Trade Desk logo](/__l5e/assets-v1/e1dcecca-5a35-460b-8788-e76991fe8084/tradedesk-brand.png) Trade Desk Programmatic Matched 830k 67% - ![Sky AdSmart logo](/__l5e/assets-v1/f98c8055-555f-41ba-89a1-daae22ae359b/sky-brand.png) Sky AdSmart Connected TV Matched 780k 63% - Your CRM Lifecycle Matched 1.24M 100% Learn From Outcomes ### We get sharper every cycle Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds. [For CRM teams](/teams/crm) Closed-loop learning Real outcomes train the next prediction Compounding 1. 01Ingest CRM + commerce 2. 02Enrich 30M+ household signals 3. 03Audience Life-event, wealth 4. 04Activate Meta, Google, CTV, CRM 5. 05Learn Outcomes feed the model Reward signal Before / With Outra ## Stop paying the algorithm to find your customer. Without Outra - Broad interests and lookalikes burn budget on uninterested users - Meta and TikTok learn slowly off thin first-party signal - Audience refreshes are spreadsheet + CSV cycles - No view of what's actually happening in the household With Outra - Real household signals, moving, affluence, life stage, pushed to ad platforms - Algorithms start hot on real intent, not guesses - Audiences refresh weekly, hashed and privacy-safe - 30M+ UK households indexed and ready to activate Activation ## One persistent identifier. Activated everywhere. Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel. ![Meta](/playground/channels/meta-available.gif)![Google](/playground/channels/google-available.gif)![TikTok](/playground/channels/tiktok-available.gif)![DV360](/playground/channels/dv360-available.gif)![Direct Mail](/playground/channels/direct-mail-available.gif)![Amazon](/playground/channels/amazon-available.gif)![Pinterest](/playground/channels/pinterest-available.gif)![Disney+](/playground/channels/disney-available.gif)![Sky AdSmart](/playground/channels/adsmart-available.gif)![ITVx](/playground/channels/itvx-available.gif)![Netflix](/playground/channels/netflix-available.gif)![Snapchat](/playground/channels/snap-available.gif)![The Trade Desk](/playground/channels/thetradedesk-available.gif)![LightboxTV](/playground/channels/lightbox-available.gif)![Prime Video](/playground/channels/prime-video-available.gif)![Channel 4](/playground/channels/channel4-available.gif)![Index Exchange](/playground/channels/index-exchange-available.gif)![WhatsApp](/playground/channels/whatsapp-available.gif)![Klaviyo](/playground/channels/klaviyo-available.gif)![Global](/playground/channels/global-available.gif) ## Customer success stories See how leading brands use Outra to reach the right audiences and drive measurable results. ![Currys case study. Reached 95% of all recent UK home movers](/assets/currys-SSGluwN6.webp) ![AJI case study. 488% performance uplift with Outra segmentation](/assets/aji-CF2x8DT0.webp) ![Lloyds Banking Group case study, Improved efficiency targeting remortgage households](/assets/lloyds-CzA9B-Ub.webp) ![Dayinsure case study. 38% lower CPA and 146% improved ROAS](/assets/dayinsure-Bsnc_TPs.webp) ![Sky case study, 10x household level understanding](/assets/sky-QqJAxVJ6.webp) Previous slideNext slide ## Frequently asked questions Quick answers to the questions readers ask most ### Will this work with my existing Meta and TikTok setup? ### How is this different from interest targeting or lookalikes? ### How often do audiences refresh? ### How quickly should I expect to see CPA improvements? ### Does this replace my existing audience strategy? ## Your best future customers aren’t searching yet. Find them before your competitors do. [Book a demo](/demo) SOC 2 GDPR ISO 27001