In today’s changing landscape customers want more than just cheap deals. Increasingly, consumers are seeking more meaningful relationships with their utility providers and are rewarding those that comply with their loyalty.
If your company is looking to improve customer retention and build loyalty, then great data is the answer. Knowing exactly when to communicate with your customers and prospects will enable you to deliver the right message at the right time to the right audience, making your communications more targeted and effective.
Communicate with your customers at the right time with Home Move Triggers
Customers are most likely to switch utility provider when they move house and 11% of the UK will move this year. This means that a significant proportion of your customers can walk out of the door at any time.
Our Home Move Triggers are built from our proprietary Property Data which pulls from over 50 data sources and provides the most accurate residential property information available. With 500+ variables relating to the property and its locale, we can accurately identify property details, planning applications and energy attributes. We combine this data with your customer data and apply leading-edge deep learning to develop 130,000 monthly Home Move Triggers accompanied by confidence scores. Triggers can be delivered in batch or via the Outra API.
Get to know your customers with Property Insights
By bringing together disparate sets of data, combining it with your customer data and applying the latest modelling techniques and deep learning, we can accurately identify how to reach new customers and cross and up-sell to existing ones. By understanding why customers behave as they do and what motivates them to act, we can advise you on the right communications that build and strengthen the customer relationship.