What we do

What we do

Everyone understands the power of data yet few brands are managing it in the right way – and regulation is bringing customers more control how their data is collected, used and shared.

Everyone understands the power of data yet few brands are managing it in the right way – and regulation is bringing customers more control how their data is collected, used and shared.

Many parts of the marketing ecosystem are inefficient for advertisers and often irrelevant – or blocked by consumers. Outra connects opinions and insights so that we learn from the past, optimise the present and shape the future. We take your customer information and combine it with our own proprietary data to build a much fuller, richer picture: the customer as a person rather than just a purchaser.

We use techniques and technology to understand behaviours, attitudes and opinions from our polling heritage. We predict trends quickly and accurately. Our data platform enables you to make decisions and take action by understanding the underlying drivers and motivations of your target audiences. We are an independent, senior and highly experienced team who genuinely understand the challenges of the CEO. We work entirely for brands to advise and implement the best data and technology solutions to optimise on-line and off-line.

Get to know us

Get to know us

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