Know

w

h

a

t

your audience is planning

to

b

u

y

No more cookie data guesswork. 75 billion data points from over 60 different sources help you target customers in the right place and at the right time.

Know

w

h

a

t

your audience is planning

to

b

u

y

No more cookie data guesswork. 75 billion data points from over 60 different sources help you target customers in the right place and at the right time.

Know

w

h

a

t

your audience is planning

to

b

u

y

No more cookie data guesswork. 75 billion data points from over 60 different sources help you target customers in the right place and at the right time.

  • Post Office Logo
  • Sky logo
  • Paramount Plus Logo
  • LVE logo

Your ideal customer, pinpointed with data, targeted at the exact right time

Outra’s 60+ data sources assess over 75 billion data points to help you achieve three key goals

01.

Understand your existing customers like never before

02.

Identify new customers at the right time

03.

Cut wasted spend on inefficient targeting

Reveal the hidden triggers in your buyer’s journey

Capture your customers in the lead up to, during and beyond the three month moving period in which they are likely to spend 3-5 times their average monthly budget.

Illustration of home
Illustration of home

Pre-move

0-3 months before listing

Without Outra data

Blanket approach to customer targeting

Without Outra data

Blanket approach to customer targeting

Without Outra data

Blanket approach to customer targeting

With Outra data

Listing in next 3 months

With Outra data

Listing in next 3 months

With Outra data

Listing in next 3 months

With Outra data

Last sale / rental date

With Outra data

Last sale / rental date

With Outra data

Last sale / rental date

With Outra data

Property attributes

With Outra data

Property attributes

With Outra data

Property attributes

Illustration of home for sale
Illustration of home for sale

On Market

0-3 months before completion

Without Outra data

Listing history

Without Outra data

Listing history

Without Outra data

Listing history

With Outra data

Change of agent

With Outra data

Change of agent

With Outra data

Change of agent

With Outra data

Change of price

With Outra data

Change of price

With Outra data

Change of price

With Outra data

Propensity to withdraw

With Outra data

Propensity to withdraw

With Outra data

Propensity to withdraw

Illustration of home sold
Illustration of home sold

Just moved

Settling in for the first three months

Without Outra data

Your website traffic

Without Outra data

Your website traffic

Without Outra data

Your website traffic

Without Outra data

Blanket approach to CRM

Without Outra data

Blanket approach to CRM

Without Outra data

Blanket approach to CRM

With Outra data

Project budget based on income

With Outra data

Project budget based on income

With Outra data

Project budget based on income

With Outra data

Need larger family car

With Outra data

Need larger family car

With Outra data

Need larger family car

Illustration of home with electric ar
Illustration of home with electric ar

Post move

The next couple of years

Without Outra data

Your own customer renewals

Without Outra data

Your own customer renewals

Without Outra data

Your own customer renewals

With Outra data

1 year energy competitor renewal

With Outra data

1 year energy competitor renewal

With Outra data

1 year energy competitor renewal

With Outra data

1 year TV/broadband renewal

With Outra data

1 year TV/broadband renewal

With Outra data

1 year TV/broadband renewal

With Outra data

2 year home insurance renewal

With Outra data

2 year home insurance renewal

With Outra data

2 year home insurance renewal

Estate Agents

Estate Agents

Steal a march on your competition with data that tells you when prospects are likely to list or buy, before it even happens.

Steal a march on your competition with data that tells you when prospects are likely to list or buy, before it even happens.

Accurately identify where in the home ownership cycle customers are likely to need your help with decorating, renovating, extending their homes.

Accurately identify where in the home ownership cycle customers are likely to need your help with decorating, renovating, extending their homes.

Financial Services

Financial Services

Keep on top of all the triggers for seeking financial service support, whether it’s mortgage advice, credit checks or financial planning.

Keep on top of all the triggers for seeking financial service support, whether it’s mortgage advice, credit checks or financial planning.

Track when contracts are ending with existing suppliers and remove the guesswork around when new occupants are seeking suppliers.

Track when contracts are ending with existing suppliers and remove the guesswork around when new occupants are seeking suppliers.

Home Improvement

Home Improvement

Utilities

Utilities

Accurately predict when your audience is in the market for your product, or considering switching away from a rival subscription service.

Accurately predict when your audience is in the market for your product, or considering switching away from a rival subscription service.

Ecommerce & D2C

Ecommerce & D2C

Unlocking better performance is easy with Outra

We start with your existing audience to give you three different ways to level up your targeting and increase the effectiveness of your campaigns

your existing audience

data

lookalike audience

new audience

your audience

enriched

lookalike audience

new audience

your audience

enriched

acquisition

cost

return on

Investment

Portrait of Outra Founrer

’’ I founded Outra because I believe data should enhance the customer experience—not intrude on it. By combining GDPR-compliant data from trusted sources with our own permissions-based insights, we help brands deliver personalised, relevant marketing—without relying on the broad-brush tactics used by many platforms today ’’

Giles Mackay

Founder

Unlocking better performance is easy with Outra

We start with your existing audience to give you three different ways to level up your targeting and increase the effectiveness of your campaigns

your existing audience

data

lookalike audience

new audience

your audience

enriched

acquisition

cost

return on

Investment

Portrait of Outra Founrer

’’ I founded Outra because I believe data should enhance the customer experience—not intrude on it. By combining GDPR-compliant data from trusted sources with our own permissions-based insights, we help brands deliver personalised, relevant marketing—without relying on the broad-brush tactics used by many platforms today ’’

Giles Mackay

Founder

Featured in
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Remove the guesswork from your targeting

Mobile Preview App of FlowCRM
Mobile Preview App of FlowCRM

Cost per acquisition

-27%

Cost per acquisition

-27%

Cost per acquisition

-27%

Return on ad spend

+34%

Return on ad spend

+34%

Return on ad spend

+34%