Making data work
Outra is a customer data science business. We maximise the value of data by combining our proprietary data with science, analytics and technology to drive business performance.
Segmentation – Back to the Future
Join us at TFM to hear our CEO Simon Hay and Professor Richard Webber discuss the future of agile segmentation. The science of segmentation took off in the 1980s when data was becoming too big for the computing power at the time. Professor Richard Webber led the revolution from the Centre for Environmental Sciences then helping develop both ACORN and Mosaic. The complexity and legality of profiling and one to one marketing has been changed by GDPR and will become more complex again with E-Privacy. Simon and Richard will explain how a new approach to segmentation is the answer to many of marketeers current and future challenges.
MAdTech & Data-Driven Insights Theatre
27th September – 12:05pm
Segmentation – Back to the Future
Join us at TFM to hear our CEO Simon Hay and Professor Richard Webber discuss the future of agile segmentation. The science of segmentation took off in the 1980s when data was becoming too big for the computing power at the time. Professor Richard Webber led the revolution from the Centre for Environmental Sciences then helping develop both ACORN and Mosaic. The complexity and legality of profiling and one to one marketing has been changed by GDPR and will become more complex again with E-Privacy. Simon and Richard will explain how a new approach to segmentation is the answer to many of marketeers current and future challenges.
MAdTech & Data-Driven Insights Theatre
27th September – 12:05pm
Outra Property Data
Proprietary property data providing 30% more coverage of the 29M households in the UK.
Customer Segmentation
Agile segmentation using the latest data science techniques to reflect the attitudes and behaviours of today’s consumer.
Customer Data Platform
Integrated platform delivering actionable insights with speed and agility.