The household intelligence layer for your marketing stack.

Your stack sees clicks and purchases. Outra sees the real-world signals behind them, moving, life stage, affluence, so you reach the households ready to buy, and get sharper with every campaign.

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Trusted by leading brands

How Outra works

Enrich. Discover. Activate. Learn.

A closed loop: every campaign outcome teaches the model who's most likely to buy next.

Profile Enricher

We enrich
every profile

Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks.

Explore Enrich

Profile enricher

Household signals written to every record

Before

Mark Evans

mark.evans@gmail.com

From your CRM

Added to cart12 times
Opened email28 (84%)
Last purchase14d ago

Audience Discovery

We surface
the missing 30M

Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place.

Explore Audiences

Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households

Activate Anywhere

We push to
every channel

Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles.

For performance teams

Activate anywhere

One audience, every channel

Syncing

Audience

Affluent downsizers

Profiles

1.24M

Hashed & privacy-safe before leaving Outra

Meta
Paid social
Matched
890k
72%
Trade Desk
Programmatic
Matched
830k
67%
Sky AdSmart
Connected TV
Matched
780k
63%
Your CRM
Lifecycle
Matched
1.24M
100%

Learn From Outcomes

We get sharper
every cycle

Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds.

For CRM teams

Closed-loop learning

Real outcomes train the next prediction

Compounding

01Ingest
CRM + commerce
02Enrich
30M+ household signals
03Audience
Life-event, wealth
04Activate
Meta, Google, CTV, CRM
05Learn
Outcomes feed the model

Reward signal

From idea to
addressable audience.

Describe who you want to reach. Outra picks the household signals, sizes it against 30M+ UK homes, and pushes it straight to Meta, TikTok and programmatic — refreshed weekly.

Try the playground

Property

Reasoning

Live from 30M+ UK households

Activation

One persistent identifier. Activated everywhere.

Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel.