Know
your audience is planning
to
No more cookie data guesswork. 75 billion data points from over 60 different sources help you target customers in the right place and at the right time.
Know
what
w
h
a
t
your audience is planning
to
redecorate
b
u
y
No more cookie data guesswork. 75 billion data points from over 60 different sources help you target customers in the right place and at the right time.
Know
what
w
h
a
t
your audience is planning
to
redecorate
b
u
y
No more cookie data guesswork. 75 billion data points from over 60 different sources help you target customers in the right place and at the right time.
Your ideal customer, pinpointed with data, targeted at the exact right time
Outra’s 60+ data sources assess over 75 billion data points to help you achieve three key goals
01.
Understand your existing customers like never before
02.
Identify new customers at the right time
03.
Cut wasted spend on inefficient targeting
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
Reveal the hidden triggers in your buyer’s journey
Capture your customers in the lead up to, during and beyond the three month moving period in which they are likely to spend 3-5 times their average monthly budget.
Pre-move
0-3 months before listing
Without Outra data
Blanket approach to customer targeting
Without Outra data
Blanket approach to customer targeting
Without Outra data
Blanket approach to customer targeting
With Outra data
Listing in next 3 months
With Outra data
Listing in next 3 months
With Outra data
Listing in next 3 months
With Outra data
Last sale / rental date
With Outra data
Last sale / rental date
With Outra data
Last sale / rental date
With Outra data
Property attributes
With Outra data
Property attributes
With Outra data
Property attributes
On Market
0-3 months before completion
Without Outra data
Listing history
Without Outra data
Listing history
Without Outra data
Listing history
With Outra data
Change of agent
With Outra data
Change of agent
With Outra data
Change of agent
With Outra data
Change of price
With Outra data
Change of price
With Outra data
Change of price
With Outra data
Propensity to withdraw
With Outra data
Propensity to withdraw
With Outra data
Propensity to withdraw
Just moved
Settling in for the first three months
Without Outra data
Your website traffic
Without Outra data
Your website traffic
Without Outra data
Your website traffic
Without Outra data
Blanket approach to CRM
Without Outra data
Blanket approach to CRM
Without Outra data
Blanket approach to CRM
With Outra data
Project budget based on income
With Outra data
Project budget based on income
With Outra data
Project budget based on income
With Outra data
Need larger family car
With Outra data
Need larger family car
With Outra data
Need larger family car
Post move
The next couple of years
Without Outra data
Your own customer renewals
Without Outra data
Your own customer renewals
Without Outra data
Your own customer renewals
With Outra data
1 year energy competitor renewal
With Outra data
1 year energy competitor renewal
With Outra data
1 year energy competitor renewal
With Outra data
1 year TV/broadband renewal
With Outra data
1 year TV/broadband renewal
With Outra data
1 year TV/broadband renewal
With Outra data
2 year home insurance renewal
With Outra data
2 year home insurance renewal
With Outra data
2 year home insurance renewal
Estate Agents
Estate Agents
Steal a march on your competition with data that tells you when prospects are likely to list or buy, before it even happens.
Steal a march on your competition with data that tells you when prospects are likely to list or buy, before it even happens.
Accurately identify where in the home ownership cycle customers are likely to need your help with decorating, renovating, extending their homes.
Accurately identify where in the home ownership cycle customers are likely to need your help with decorating, renovating, extending their homes.
Financial Services
Financial Services
Keep on top of all the triggers for seeking financial service support, whether it’s mortgage advice, credit checks or financial planning.
Keep on top of all the triggers for seeking financial service support, whether it’s mortgage advice, credit checks or financial planning.
Track when contracts are ending with existing suppliers and remove the guesswork around when new occupants are seeking suppliers.
Track when contracts are ending with existing suppliers and remove the guesswork around when new occupants are seeking suppliers.
Home Improvement
Home Improvement
Utilities
Utilities
Accurately predict when your audience is in the market for your product, or considering switching away from a rival subscription service.
Accurately predict when your audience is in the market for your product, or considering switching away from a rival subscription service.
Ecommerce & D2C
Ecommerce & D2C
Unlocking better performance is easy with Outra
We start with your existing audience to give you three different ways to level up your targeting and increase the effectiveness of your campaigns
your existing audience
data
lookalike audience
new audience
your audience
enriched
lookalike audience
new audience
your audience
enriched
acquisition
cost
return on
Investment
’’ I founded Outra because I believe data should enhance the customer experience—not intrude on it. By combining GDPR-compliant data from trusted sources with our own permissions-based insights, we help brands deliver personalised, relevant marketing—without relying on the broad-brush tactics used by many platforms today ’’
Giles Mackay
Founder
Unlocking better performance is easy with Outra
We start with your existing audience to give you three different ways to level up your targeting and increase the effectiveness of your campaigns
your existing audience
data
lookalike audience
new audience
your audience
enriched
acquisition
cost
return on
Investment
’’ I founded Outra because I believe data should enhance the customer experience—not intrude on it. By combining GDPR-compliant data from trusted sources with our own permissions-based insights, we help brands deliver personalised, relevant marketing—without relying on the broad-brush tactics used by many platforms today ’’
Giles Mackay
Founder
Featured in
Remove the guesswork from your targeting
Cost per acquisition
-27%
Cost per acquisition
-27%
Cost per acquisition
-27%
Return on ad spend
+34%
Return on ad spend
+34%
Return on ad spend
+34%