"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
Smarter Audiences
Unmatched insight
Reach every UK Household
Outra household data is the essential tool in any marketer’s armoury - unlocking insight, refining audiences, and embedding directly into your activation channels.
Increased CVR
+28%
Increased CVR
+28%
Increased CVR
+28%
Reduced CAC
-30%
Reduced CAC
-30%
Reduced CAC
-30%
Reduced CPC
-60%
Reduced CPC
-60%
Reduced CPC
-60%
Increased AOV
+33%
Increased AOV
+33%
Increased AOV
+33%
Brands we work with:
A new way to truly understand audience behaviour
Easily refine targeting without relying on creative testing & learning to determine your audience.
Property Value
Income
Homemover
Car Owner
Purchase Behavior
Property Value
Income
Homemover
Car Owner
Purchase Behavior
Property Value
Income
Homemover
Car Owner
Purchase Behavior
Property Value
Income
Homemover
Car Owner
Purchase Behavior
Activate Outra data on:
How does it work?
Assemble Audience
Choose from a variety of different AI-enabled options to identify and generate high value target audiences.
Property value rising
Renovation budget
First-time buyers
Homemovers
Home insurance renewal
Need to furnish their home
Assign Creative
With tighter targeting, you’ll be able to zero in on the perfect messaging for your audience rather than keeping it broad.
Top 20% gardensize
Top 20% gardensize
Top 20% gardensize
Has flatmates
Has flatmates
Has flatmates
3 bedroom detached house
3 bedroom detached house
3 bedroom detached house
Moved house
Moved house
Moved house
High income family
High income family
High income family
Activation
With highly compatible audiences and creative, we'll help you go live on each channel with the right targeting for the best ROAS.
Increased CVR
+28%
Reduced CAC
-30%
Reduced CPM
-35%
Increased Reach
+30%
Reduced CPC
-60%
Increased AOV
+22%
Increased AOV
+33%
Increased Open Rate
+69%
Reduced CPM
-35%
Reduced CPC
-60%
Increased Reach
+30%
Increased AOV
+33%
Increased AOV
+22%
Increased CVR
+28%
Reduced CAC
-30%
Increased Open Rate
+69%
Increased CVR
+28%
Reduced CPM
-35%
Increased Reach
+30%
Increased AOV
+22%
Increased AOV
+33%
Increased Open Rate
+69%
Reduced CPC
-60%
Reduced CAC
-30%
Reduced CAC
-30%
Increased AOV
+33%
Reduced CPC
-60%
Increased Open Rate
+69%
Increased Reach
+30%
Increased AOV
+22%
Increased CVR
+28%
Reduced CPM
-35%
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
"Not all homes or homeowners are the same. Whether you’re in home improvement, financial services, real estate, or energy efficiency, Outra's precise property targeting means your message lands exactly where it’s most relevant."
"It allowed us to improve our buy boxes, lead generation and pre-seller records, enabling our pre-move model to be focused and target those people looking to move."
Robin Paterson
Former Owner of Sotheby's Realty
"Rich data pinpoints property types, buyer demographics, and sell propensity across UK regions for precise targeting. We enrich leads to tailor messaging—tone, creative, and channels—boosting engagement. In three months, this approach drove a 3.5× lift in conversion."
Fred Jones
Chief Operations Officer, Upstix
“Outra gave us precision audiences Meta couldn’t. We cut wasted spend and dropped CPA by 25% in the first month."
Alexander James
CEO
Our thinking
Home Truths Report
Reach new customers who share similar property characteristics and household signals to your best performers.
CDD4FA
CDD4FA
Hot Houses Report
Spot the households most likely to move, renovate, or refinance—and target them at the right moment.
CDD4FA
CDD4FA
Talk to us
Talk to us
Talk to us
Outra's insight has been featured in:
Remove the guesswork from your targeting
Remove the guesswork from your targeting
Cost per acquisition
-27%
Cost per acquisition
-27%
Cost per acquisition
-27%
Return on ad spend
+34%
Return on ad spend
+34%
Return on ad spend
+34%