Question 1

What counts as a profile?

Accepted Answer

A profile is any active or contactable record in your CRM that you enrich through Outra. This includes customers, leads, and prospects with valid contact information.

Question 2

What is an audience?

Accepted Answer

An audience is one segment activated on one channel. For example, if you activate 1 segment across 3 channels (e.g. Meta, Google, TikTok), that counts as 3 audiences.

Question 3

Why does activation pricing increase as my spend increases?

Accepted Answer

Higher spend typically means more channels, more segmentation, and more audiences to manage. Pricing scales with the complexity required to support that activation, not your spend itself.

Question 4

What happens if I go over my limits?

Accepted Answer

Your usage scales automatically at the same unit rate. No penalties or surprise fees. You only pay for what you use, and pricing remains consistent as you grow.

Question 5

Can I change plans later?

Accepted Answer

Yes. Your pricing adjusts automatically with your usage. There are no long-term contracts or lock-in periods for usage-based pricing.

Question 6

Is Founder pricing locked in?

Accepted Answer

Yes, Founder Membership pricing is locked in for as long as your subscription remains active. This is a limited-time offer available to early adopters.

Simple, fair pricing that scales with you

How many customer profiles do you have?

What's your monthly digital marketing spend?

Price breakdown

Founder Membership

Usage-Based

Frequently asked questions