Case studies
Real data.
Visible impact.
Campaigns from UK brands using Outra household data across property, financial services, retail and lifestyle. Every figure is a client-reported result.
Brands working with Outra
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In-depth stories
Customer, retail & lifestyle388% more leads at 53% lower CPLHow a luxury interior design studio used Outra's high and ultra-high-net-worth household audiences to win better-qualified clients at a lower cost per lead.UK homebuildersProperty & real estate70% reduction in CPL and 43% higher click to conversionA 30-day head-to-head test of Outra household audiences against a major UK property portal audience across five new-build developments.
Customer, retail & lifestyle146% increase in ROAS and 60% decrease in CPAShortlisted for the DMA Award for 'Best Use of Data' in a campaign: how a restricted health brand scaled profitably using household-level intelligence.Shortlisted for the DMA Award for 'Best Use of Data' in a campaign
Property & real estate205%+ leads at 75% lower CPL with household-level intelligencePremium assisted living, blocked by Meta's special ad category rules. Household intelligence turned 27-32M broad impressions into a precision pool of 35-42K qualified households.
Property & real estate2x engagement and 2.4x CTA conversion with agentic qualificationA property cash-buying business replaced its first triaging call with data enrichment and agentic SMS and chatbot qualification.
Financial services & insurance41% higher ROAS and 25% lower CPA with UPRN-based modellingA leading temporary car insurer replaced broad Meta interest targeting with UPRN-level household modelling and nearly doubled campaign revenue.
Property & real estate31% higher CTR and 55% higher CVRPropensity modelling across Google Search and Display over 197 days helped a flagship Wimbledon development sell out.
Financial services & insurance519%+ leads and 39% lower CPL with homemover anniversary segmentsPredicting when homeowners are likely to refinance or move, instead of waiting for a website visit to signal intent.More client results
Shorter snapshots from campaigns and data partnerships across the Outra client base.
500% increase in lead volume, with 22% of leads delivering client success.
6-month test: 85% reduction in cost per lead and a 406% average increase in lead volume over the same period.
70% reduction in CPL and 43% higher click to conversion.
109% increase in applications alongside a 56% reduction in CPA as spend scaled.
48% lower cost per lead and a 22% higher reservation rate vs Meta broad targeting.
10x household-level understanding by partnering with Outra, across property value, location, age, education and household income.
Reached 95% of all recent UK home movers in their 3-month campaign.
223% ROAS improvement using Outra's custom 'top Lab Co. customers' lookalike audience.
146% ROAS growth and a 60% reduction in CPA.
- Zizzi
5% increase in revenue per head in an A/B test against their current audience.
70% reduction in CPA in a split test against broad audiences, prioritising homes with gardens as an indicator of dog ownership.
Improved AOV with no reduction in customer volume or increase in acquisition cost.
127% increase in lead volume while reducing cost per lead by 69% vs the incumbent campaign.
Improved efficiency by re-engaging households likely to remortgage or release equity in the next 6 months.
Improved risk binding accuracy by 15% versus incumbent datasets.
Outra data underpins the short-form underwriting process used to qualify insurance premium pricing.
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