Customer stories
The household data behind the UK's most targeted campaigns.
From property and finance to retail and lifestyle, see how leading brands use Outra to reach the right households.
Client results
In-depth stories and campaign proof points from the Outra client base.
388% more leads at 53% lower CPL
Read case study
10x household-level understanding by partnering with Outra, across property value, location, age, education and household income.
Reached 95% of all recent UK home movers in their 3-month campaign.
146% increase in ROAS and 60% decrease in CPA
Read case study
70% reduction in CPL and 43% higher click to conversion.
500% increase in lead volume, with 22% of leads delivering client success.
70% reduction in CPL and 43% higher click to conversion
Read case study
6-month test: 85% reduction in cost per lead and a 406% average increase in lead volume over the same period.
109% increase in applications alongside a 56% reduction in CPA as spend scaled.
205%+ leads at 75% lower CPL with household-level intelligence
Read case study
48% lower cost per lead and a 22% higher reservation rate vs Meta broad targeting.
223% ROAS improvement using Outra's custom 'top Lab Co. customers' lookalike audience.
41% higher ROAS and 25% lower CPA with UPRN-based modelling
Read case study
146% ROAS growth and a 60% reduction in CPA.
70% reduction in CPA in a split test against broad audiences, prioritising homes with gardens as an indicator of dog ownership.
2x engagement and 2.4x CTA conversion with agentic qualification
Read case study
5% increase in revenue per head in an A/B test against their current audience.
Improved AOV with no reduction in customer volume or increase in acquisition cost.
31% higher CTR and 55% higher CVR
Read case study
127% increase in lead volume while reducing cost per lead by 69% vs the incumbent campaign.
Improved efficiency by re-engaging households likely to remortgage or release equity in the next 6 months.
519%+ leads and 39% lower CPL with homemover anniversary segments
Read case study
Improved risk binding accuracy by 15% versus incumbent datasets.
Outra data underpins the short-form underwriting process used to qualify insurance premium pricing.
Want results like these?
Tell us who you're trying to reach and we'll show you the household audience behind it.