CRM enrichment

The signals that predict value live outside your CRM.

Write real-world household data, income, life stage, property, intent, onto every profile in your CRM. Lifecycle flows, segments and journeys finally know who they're talking to.

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BeforeCRM profile

mark.evans@gmail.com

Mark Evans

Email opened2d ago
Email clicked2d ago
Cart abandoned5d ago
Last purchase62d ago

Behaviour only, no household context

A typical CRM profile, what, but no why

Trusted by leading brands

Your CRM knows what. Not who.

MEMark Evans

ID 291847

Behaviour · tracked

Email opened2d ago

Cart abandoned5d ago

Last purchase62d ago

Identity · unknown

Income, life stage, property

Your CRM tracks behaviour, not identity.

It knows what they clicked, what they abandoned, and what they bought last. It doesn't know they just moved house, had a baby, or own a £900k home. The signals that actually predict value live outside your stack.

Lifecycle flowWelcome

1.New subscriber

2.Everyone

3.Same message

No branching. No signals.

One lifecycle flow fits all. Because you don't know who they are.

Without household signals, every contact gets the same welcome series, the same abandoned-cart nudge, the same win-back. You can't branch on life stage, income or intent, so you default to a single generic journey.

Email previewMerge tags

Hi first_name,

Thanks for your last_purchase.

= mail merge, not personalisation

"Personalisation" that isn't personal.

First name and last purchase aren't personalisation. They're mail merge. Real personalisation means a different message for a first-time parent in a new build vs. a downsizer with no mortgage. That requires identity, not behaviour.

Push to channel

Enriched first-party audiences, live in every platform.

Sync the segments you've just built in your CRM straight into Meta, TikTok, Klaviyo, programmatic and addressable TV — the same household identity, ready to activate everywhere your customers are.