Insights on household intelligence, enrichment and audience activation.
Field notes from the team building the future of UK customer data. For performance, CRM and data leaders.
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Recent Home Movers: The Highest-Intent Audience You're Not Targeting
Moving costs UK households almost £18,000 and resets what they buy. How to find recent home movers and reach them before the window closes.
Facebook Custom Audiences: How to Create, Sync and Exclude Them (2026)
Every Custom Audience type, the exact setup steps, why match rates decide performance, and how enriched Klaviyo segments make better seeds.
Google Customer Match: How to Upload Your List (and Make It Worth Uploading)
What Customer Match is, who's eligible, the exact upload steps, what drives match rates - and why list quality matters more than the mechanics.
How to Build Better Lookalike Audiences (When Meta's Modelling Stalls)
A three-step playbook for improving lookalike performance: seed from real UK household attributes, enrich Klaviyo first, then activate on Meta.
How to Enrich Klaviyo Subscriber Data (Without Rebuilding Your Stack)
Plug-and-play enrichment in 10 minutes, no dev resources. Add property, lifestyle, and affluence data to every Klaviyo profile.
How to Reach High-Value Customers You Don't Already Know
Target high-value households outside your CRM using real-world signals-without connecting customer data or relying on ad platform guesswork.
How to Target a Specific Audience on Facebook Ads (Without the Black Box)
Business owners, recent movers, high-income households, specific postcodes. The practical guide to reaching the audience you actually want on Meta.
How Much Do Targeted Facebook Ads Cost. And How to Lower the Number
What you should expect to pay for Facebook ads in 2026, why CPAs keep drifting up, and the targeting moves that quietly cut wasted spend.
Meta Removed Detailed Targeting. Here's What D2C Brands Should Do Instead
Meta has progressively retired thousands of targeting categories. The fix isn't broader targeting. It's bringing your own household-level audience to the auction.
How to Add Household Intelligence to Klaviyo in 10 Minutes (No Dev Required)
A step-by-step setup for enriching every Klaviyo profile with property, family, affluence and move-stage attributes. No warehouse, no SDK, no engineering ticket.
Direct Mail Marketing in 2026: The UK Brand's Guide to Costs, Targeting and ROI
Direct mail response rates dwarf email - but only when the targeting is right. UK costs, formats, GDPR rules and how household-level data engineers the waste out.
Data for Marketing: A UK Marketer's Guide to Sourcing, Buying and Activating It
Where marketing data actually comes from in the UK, how to buy it without burning budget, and how to activate it in Meta, Google and Klaviyo without breaking GDPR.
Showing 12 of 33 articles
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