How quickly can I actually be live?

Most founders are activating their first audience inside 15 minutes. Connect Meta, TikTok or Klaviyo, pick a household segment, push it live. No data team, no SQL, no implementation project.

Do I need a data team or technical know-how?

No. Outra is built for founders and lean growth teams. Everything is point-and-click; audiences are described in plain English (e.g. "high purchasing power households with gardens") rather than SQL or filters.

What does £699 all you can eat actually include?

Unlimited audience builds, unlimited activations to Meta, TikTok and Klaviyo, and household enrichment across your CRM. One flat monthly fee, no per-record or per-audience charges. Cancel any time.

How is this different from Meta or TikTok lookalikes?

Lookalikes are modelled on whoever the platform thinks resembles your customers. Outra uses real UK household data, income, life stage, property type, intent signals, so you target who you actually want, not who an algorithm guesses.

Will this work if I'm only spending a few thousand a month?

Yes. Sharper targeting matters more at smaller budgets because every pound has to work harder. SME customers typically see CPA improvements within the first month of activation.

Privacy-safe signals across 30M+ UK households

You know what they bought. We tell you who to find next.

Real UK household signals, live in Meta, TikTok and Klaviyo in minutes.

Start 14 Day Free Trial Book a demo

14-day free trialCancel anytime.

3D clay illustration of a UK household with surrounding high-intent buying signals

+High-intent buyer+Repeat purchaser+Affluent household+Ready to repurchase+Lookalike match+New mover

Trusted by leading brands

Why founders use Outra

Growing without a data team is hard.

TargetingAuto

Advantage+

×Granular interests
×Detailed targeting
×Custom layers

Meta and TikTok took precision targeting away.

Granular interests are gone. You're flying on platform black boxes that optimise for clicks, not customers. Prospecting feels like guesswork because it is.

SJSarah Jones

ID 184273

Behaviour · tracked

Last clickToday

Last order£42.00

Identity · unknown

Just moved house

Your CRM tracks behaviour, not identity.

It knows what they clicked and what they bought. It doesn't know they just moved house, had a baby, or own a £900k home. The signals that actually predict value live outside your stack.

Build estimateBlocked

×Data engineer time6 weeks
×Vendor procurement8 weeks
×Annual contract£60k+

With OutraLive in 15 minutes

No data team. No 6-week build.

Enterprise data tools assume an engineer, a procurement cycle and a £60k contract. As a founder or growth lead, you have none of those. You need real signals live in your stack this afternoon, not next quarter.

How Outra works

Enrich. Discover. Activate. Learn.

A closed loop: every campaign outcome teaches the model who's most likely to buy next.

Profile Enricher

We enrich
every profile

Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks.

Explore Enrich

Profile enricher

Household signals written to every record

Before

Mark Evans

mark.evans@gmail.com

From your CRM

Added to cart12 times
Opened email28 (84%)
Last purchase14d ago

Audience Discovery

We surface
the missing 30M

Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place.

Explore Audiences

Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households

Activate Anywhere

We push to
every channel

Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles.

For performance teams

Activate anywhere

One audience, every channel

Syncing

Audience

Affluent downsizers

Profiles

1.24M

Hashed & privacy-safe before leaving Outra

Meta
Paid social
Matched
890k
72%
Trade Desk
Programmatic
Matched
830k
67%
Sky AdSmart
Connected TV
Matched
780k
63%
Your CRM
Lifecycle
Matched
1.24M
100%

Learn From Outcomes

We get sharper
every cycle

Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds.

For CRM teams

Closed-loop learning

Real outcomes train the next prediction

Compounding

01Ingest
CRM + commerce
02Enrich
30M+ household signals
03Audience
Life-event, wealth
04Activate
Meta, Google, CTV, CRM
05Learn
Outcomes feed the model

Reward signal

Two jobs, one platform

Find the next customer. Get more from the ones you have.

Outra runs the same household signals across paid prospecting and CRM enrichment — so you stop paying twice for half the answer.

New audience240,072 households

MetaTikTokDV360live in mins

Job 01 · Audiences

Find new customers.

Describe who you want. Outra picks the household signals, sizes the audience against 30M+ UK homes and pushes it to Meta, TikTok and programmatic — refreshed weekly.

Household-level prospecting, not lookalikes
Live in Meta, TikTok and DV360 in minutes
Refreshed weekly with no engineering

See Audiences

CRM profileEnriched

Household income£82k

Life stageNew parent

PropertyDetached, £640k

Last order£42.00

Job 02 · Enrich

Enrich the ones you have.

Append real-world household signals — income, life stage, property, intent — to every profile in your CRM. Lifecycle flows in Klaviyo and Customer.io finally know who they're talking to.

Real signals on every CRM profile
Smarter Klaviyo flows and segments
Triggered by life events, not clicks

See Enrich

Founder plan

£699 all-in. No data team required.

One flat monthly fee. Unlimited audiences, unlimited enrichment, every channel. Cancel any time.

See pricingLive in 15 minutes

Unlimited audiences across Meta, TikTok, programmatic
Unlimited CRM enrichment to Klaviyo, Customer.io, HubSpot
30M+ UK households, refreshed weekly
No annual contract, no per-record fees

Before / With Outra

Stop paying the algorithm to find your customer.

Without Outra

Broad interests and lookalikes burn budget on uninterested users
Meta and TikTok learn slowly off thin first-party signal
Audience refreshes are spreadsheet + CSV cycles
No view of what's actually happening in the household

With Outra

Real household signals, moving, affluence, life stage, pushed to ad platforms
Algorithms start hot on real intent, not guesses
Audiences refresh weekly, hashed and privacy-safe
30M+ UK households indexed and ready to activate

Targeted: high purchasing power + gardens

“The 'HOW MUCH?!' brigade has significantly gone down with the new audiences.”

Adam Knight, Head of E-Commerce, Holloways of Ludlow

Customer success stories

See how leading brands use Outra to reach the right audiences and drive measurable results.

Currys case study. Reached 95% of all recent UK home movers

AJI case study. 488% performance uplift with Outra segmentation

Lloyds Banking Group case study, Improved efficiency targeting remortgage households

Dayinsure case study. 38% lower CPA and 146% improved ROAS

Sky case study, 10x household level understanding

Frequently asked questions

Quick answers to the questions readers ask most

Your best future customers aren’t searching yet.

Find them before your competitors do.

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