How do I measure brand impact with household-level data?

Outra ties brand exposure to household-level outcomes: subsequent site visits, store visits, category purchases, and downstream CRM events. Brand measurement that goes beyond reach and frequency.

Can I reach households before they're in-market?

Yes. That's the point. Outra surfaces households showing early life-stage signals, about to move, renovate, upgrade, expand the family, so your brand lands before they hit the consideration funnel.

Does this work for both digital and OOH/TV planning?

Yes. Household segments can be activated programmatically (digital, CTV, addressable TV) or used as audience profiles to inform OOH location planning and traditional media buys.

How do brand and performance teams share audiences?

Audiences built by brand teams can be handed off to performance teams (and vice versa) inside the same workspace. Same household definitions, consistent measurement, no duplicated work.

Outra for

For Brand teams

Reach buyers before clicks happen.

Brand spend is wasted on uninterested households. Outra surfaces households about to move, renovate or upgrade. So your story lands at the moment that matters.

Book a demo

3D clay illustration of a UK household with surrounding life-event signals

+About to move+Renovating+New baby+First-time buyer+Upgrading kitchen+EV-ready home

Trusted by leading brands

Why brand teams use Outra

Paid media keeps getting harder.

TargetingAuto

Advantage+

×Granular interests
×Detailed targeting
×Custom layers

Meta and TikTok took precision targeting away.

Granular interests are gone. Audience tools collapsed into "broad" and "advantage+". You're flying on platform black boxes that optimise for clicks, not customer value.

Lookalike ROAS

'18'22'26

Lookalikes guess. Households don't.

"Look-a-like 1%" was a clever workaround in 2018. In 2026 it's a tax. With third-party cookies gone and signal loss compounding, the ceiling on lookalike performance keeps dropping.

UK households reached10% in-market

Wasted impressions£9,000

Reached real buyers£1,000

Broad targeting burns spend on the wrong households.

Only a fraction of UK homes are in-market for what you sell. Without household-level signal, you're paying to reach renters when you sell driveways, or students when you sell sofas. Real intent never enters the auction.

How Outra works

Enrich. Discover. Activate. Learn.

A closed loop: every campaign outcome teaches the model who's most likely to buy next.

Profile Enricher

We enrich
every profile

Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks.

Explore Enrich

Profile enricher

Household signals written to every record

Before

Mark Evans

mark.evans@gmail.com

From your CRM

Added to cart12 times
Opened email28 (84%)
Last purchase14d ago

Audience Discovery

We surface
the missing 30M

Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place.

Explore Audiences

Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households

Activate Anywhere

We push to
every channel

Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles.

For performance teams

Activate anywhere

One audience, every channel

Syncing

Audience

Affluent downsizers

Profiles

1.24M

Hashed & privacy-safe before leaving Outra

Meta
Paid social
Matched
890k
72%
Trade Desk
Programmatic
Matched
830k
67%
Sky AdSmart
Connected TV
Matched
780k
63%
Your CRM
Lifecycle
Matched
1.24M
100%

Learn From Outcomes

We get sharper
every cycle

Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds.

For CRM teams

Closed-loop learning

Real outcomes train the next prediction

Compounding

01Ingest
CRM + commerce
02Enrich
30M+ household signals
03Audience
Life-event, wealth
04Activate
Meta, Google, CTV, CRM
05Learn
Outcomes feed the model

Reward signal

Before / With Outra

Stop paying the algorithm to find your customer.

Without Outra

Broad interests and lookalikes burn budget on uninterested users
Meta and TikTok learn slowly off thin first-party signal
Audience refreshes are spreadsheet + CSV cycles
No view of what's actually happening in the household

With Outra

Real household signals, moving, affluence, life stage, pushed to ad platforms
Algorithms start hot on real intent, not guesses
Audiences refresh weekly, hashed and privacy-safe
30M+ UK households indexed and ready to activate

Activation

One persistent identifier. Activated everywhere.

Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel.