Which CRM and ESP platforms do you integrate with?

Native integrations with Klaviyo, HubSpot, Braze, Iterable, Salesforce Marketing Cloud and Customer.io. Plus webhook and reverse-ETL options for custom stacks (Snowflake, BigQuery, Postgres).

What kind of life events can I trigger on?

Moving home, new baby, kids leaving home, property upgrades, vehicle changes, affluence shifts and 40+ other household signals. Trigger flows the day the signal fires, not weeks later.

How does enrichment affect my CRM deliverability and hygiene?

Enrichment is append-only on the profiles you choose to enrich. We don't write to email/SMS sending fields. Identity matching is deterministic on email or address, so no false positives polluting your CRM.

Will my existing segments still work?

Yes. Outra adds new fields to existing profiles. All your current segments, flows and templates keep working exactly as they do today, you just have richer attributes to layer in.

What kind of lift do CRM teams typically see?

Lifecycle teams using Outra household triggers commonly report 2-4x conversion lift on event-based flows (move, upgrade, new arrival) versus generic best-of-30-day flows.

Outra for

For CRM teams

Lifecycle flows that know who's listening.

Segment, personalise and trigger on real-world household events. Your moving-house flow, your second-child flow, your upgrade flow, finally targeted, not generic.

Book a demo

BeforeCRM profile

mark.evans@gmail.com

Mark Evans

Email opened2d ago
Email clicked2d ago
Cart abandoned5d ago
Last purchase62d ago

Behaviour only, no household context

A typical CRM profile, what, but no why

Trusted by leading brands

Why CRM teams use Outra

Your CRM data knows what. Not who.

MEMark Evans

ID 291847

Behaviour · tracked

Email opened2d ago

Cart abandoned5d ago

Last purchase62d ago

Identity · unknown

Income, life stage, property

Your CRM tracks behaviour, not identity.

It knows what they clicked, what they abandoned, and what they bought last. It doesn't know they just moved house, had a baby, or earn £120k+. The signals that predict value live outside your stack.

FlowsWelcome

1.New subscriber

2.Everyone

3.Same message

No branching. No signals.

One flow fits all. Because you don't know who they are.

Without household signals, every subscriber gets the same welcome flow, the same abandoned cart nudge, the same win-back. You can't branch on life stage, income, or intent. So you default to cookie cutter.

Email previewMerge tags

Hi first_name,

Thanks for your last_purchase.

= mail merge, not personalisation

"Personalisation" that isn't personal.

First name and last purchase aren't personalisation. They're mail merge. Real personalisation means different messaging for a first-time parent in a new build vs. a downsizer with no mortgage. That requires identity, not behaviour.

How Outra works

Enrich. Discover. Activate. Learn.

A closed loop: every campaign outcome teaches the model who's most likely to buy next.

Profile Enricher

We enrich
every profile

Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks.

Explore Enrich

Profile enricher

Household signals written to every record

Before

Mark Evans

mark.evans@gmail.com

From your CRM

Added to cart12 times
Opened email28 (84%)
Last purchase14d ago

Audience Discovery

We surface
the missing 30M

Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place.

Explore Audiences

Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households

Activate Anywhere

We push to
every channel

Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles.

For performance teams

Activate anywhere

One audience, every channel

Syncing

Audience

Affluent downsizers

Profiles

1.24M

Hashed & privacy-safe before leaving Outra

Meta
Paid social
Matched
890k
72%
Trade Desk
Programmatic
Matched
830k
67%
Sky AdSmart
Connected TV
Matched
780k
63%
Your CRM
Lifecycle
Matched
1.24M
100%

Learn From Outcomes

We get sharper
every cycle

Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds.

For CRM teams

Closed-loop learning

Real outcomes train the next prediction

Compounding

01Ingest
CRM + commerce
02Enrich
30M+ household signals
03Audience
Life-event, wealth
04Activate
Meta, Google, CTV, CRM
05Learn
Outcomes feed the model

Reward signal

Before / With Outra