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    Insights on household intelligence, enrichment and audience activation.

    Field notes from the team building the future of UK customer data. For performance, CRM and data leaders.

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    Linking Online Behaviour to Real UK Households
    Reverse ETL

    Linking Online Behaviour to Real UK Households

    Most platforms stop at the cookie. Outra resolves anonymous online activity back to the household. Here's how reverse ETL makes it work.

    26 May 20269 min read
    Reverse ETL for E-commerce: Activate Enriched Data in Meta, Google, and TikTok
    Reverse ETL

    Reverse ETL for E-commerce: Activate Enriched Data in Meta, Google, and TikTok

    Your best customers are in Klaviyo. Your ad platforms don't know about them. Fix that with reverse ETL and watch your ROAS improve.

    14 Jan 20267 min read

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