You describe the buyer.We build the audience.You ship the audience to 100+ channels.

Describe your ideal customer in plain English. Outra reasons across 400+ attributes and 30M+ UK homes.

Reasoning is generated live. Audience sizes are directional estimates. Talk to us for a real count.

Trusted by leading brands

Paid media keeps getting harder.

TargetingAuto

Advantage+

×Granular interests
×Detailed targeting
×Custom layers

Meta and TikTok took precision targeting away.

Granular interests are gone. Audience tools collapsed into "broad" and "advantage+". You're flying on platform black boxes that optimise for clicks, not customer value.

Lookalike ROAS

'18'22'26

Lookalikes guess. Households don't.

"Look-a-like 1%" was a clever workaround in 2018. In 2026 it's a tax. With third-party cookies gone and signal loss compounding, the ceiling on lookalike performance keeps dropping.

UK households reached10% in-market

Wasted impressions£9,000

Reached real buyers£1,000

Broad targeting burns spend on the wrong households.

Only a fraction of UK homes are in-market for what you sell. Without household-level signal, you're paying to reach renters when you sell driveways, or students when you sell sofas. Real intent never enters the auction.

Every household is different

Match each customer to the household most likely to convert

Only a fraction of UK households are in-market at any one time. Outra scores every one of 30M+ homes against your audience definition, so spend lands on real, addressable buyers - not lookalike guesswork.

30%reduction in cost per qualified lead

43%higher click-to-conversion

Indicative results from Outra customers. Best when creative is matched to the household.

Billions of signals including

Type of home

Willingness to move

Deposit affordability

Mortgage affordability

Catchment radius

Know the audience you are looking for?

Check out our different signature audience categories

Home Movers

Just Moved

Audience size400k

Home Movers

Recently Moved

Audience size340k

Activation

One persistent identifier. Activated everywhere.

Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel.