Customer, retail & lifestyleAlexander James Interiors: targeting UHNW buyers
388% more leads at 53% lower CPL
Results
- Increase in lead volume (HNW)
- 388%Increase in lead volume (HNW)
- Lower cost per lead (HNW)
- 53%Lower cost per lead (HNW)
- Increase in average job value (HNW)
- 34%Increase in average job value (HNW)
Ultra-high-net-worth segments performed higher still: 488% increase in lead volume, 64% increase in average job value and 52% lower CPL.
The challenge: poor lead quality and difficulty scaling spend
Alexander James wanted to win clients at the very top of the market. Traditional interest and demographic targeting delivered volume but rarely quality, leaving sales teams spending time on enquiries that were never going to convert into high-value projects.
What Outra did
Outra applied high-net-worth and ultra-high-net-worth household audiences across their paid campaigns, built from property value, household composition and affluence signals rather than self-declared interests.
Campaigns focused on qualified leads that converted into higher-value bookings at a lower cost per lead, letting the team scale spend without diluting quality.
Results by segment
- High net worth: 388% increase in lead volume, 34% increase in average job value, 53% lower CPL
- Ultra-high net worth: 488% increase in lead volume, 64% increase in average job value, 52% lower CPL
Outra didn't just meet our goals - they exceeded them. With a rare mix of strategy, technical know-how, and a results-driven approach, they delivered tailored solutions that made measurable impact. Professional, detail-oriented, and easy to work with, Outra has become our trusted partner for high-value projects.
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