All case studies
UK homebuildersProperty & real estate
Outra outperforming property portals for homebuilders
70% reduction in CPL and 43% higher click to conversion
Results
- Lower CPL vs portal targeting
- 70%+Lower CPL vs portal targeting
- Lead volume on 80% lower spend
- 2xLead volume on 80% lower spend
- Higher click to conversion rate
- 43%Higher click to conversion rate
Outra delivered a blended £29.58 CPL versus £100.35 for the property portal platform audience.
The test
A 30-day test of Outra audience data versus a major UK property portal audience, run across five varied new-build developments so results were not dependent on a single site, price point or region.
What happened
- 70%+ lower CPL versus portal targeting, at a blended £29.58 CPL against £100.35
- Despite 80% lower spend, Outra generated 2x the lead volume
- 43% higher click to conversion rate, so more of that volume progressed
Why it worked
Portal audiences are built from portal browsing behaviour, which skews to people already deep in a search and shared with every competing developer. Outra models household-level movement and affordability signals across UK homes, so campaigns reach qualified buyers before and beyond the portal window.
Site-level CPL comparison
| Development | Outra CPL | Property portal CPL | Outra CPL improvement |
|---|---|---|---|
| Site 1 | £23 | £117 | 80% |
| Site 2 | £64 | £209 | 69% |
| Site 3 | £21 | £60 | 65% |
| Site 4 | £38 | £60 | 37% |
| Site 5 | £41 | £69 | 40% |
Brands in this test
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