All case studies
Property & real estate
Property & real estateUnlocking scalable targeting in a restricted category
205%+ leads at 75% lower CPL with household-level intelligence
Results
- Increase in lead volume
- 205%Increase in lead volume
- Reduction in CPL
- 75%Reduction in CPL
- Lower daily budget
- 29%Lower daily budget
The challenge: Meta's ad restrictions blocked the path to buyers
- Meta classifies housing as a special ad category, disabling age targeting and lookalikes and enforcing a 17km radius
- Birchgrove needed to reach over-65s and their adult children, a dual audience standard platform tools couldn't find
What Outra did
Outra's household intelligence turned 27-32M broad impressions into a precision pool of just 35-42K qualified households, built from property, tenure and life-stage signals rather than restricted platform attributes.
The result was scalable delivery within the special ad category, on a lower daily budget than the incumbent approach.
Could this work for your campaigns?
We'll build the household audience for your market and show you the reach before you commit.
