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Property & real estate
Property & real estateGalliard Homes: selling out Wimbledon Grounds with smarter PPC
31% higher CTR and 55% higher CVR
Results
- Higher CTR
- 31%Higher CTR
- Higher CVR
- 55%Higher CVR
- Lower CPL
- 18%Lower CPL
Benchmarked against control.
The challenge: a flagship development that needed smarter PPC to sell out
- Galliard Homes needed to find UK buyers actively interested in Wimbledon for Stadia Three
- Generic location and keyword targeting reached browsers rather than buyers
What Outra did
- Outra modelled propensity data across Google Search and Display over 197 days, refreshing the model twice as the campaign progressed
- Performance was benchmarked against a control to isolate the effect of the audience data
- The development is now fully sold out
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