Customer, retail & lifestyleHIRO unlocking D2C profitable scale with household intelligence
146% increase in ROAS and 60% decrease in CPA
Shortlisted for the DMA Award for 'Best Use of Data' in a campaign
Results
- Increase in ROAS
- 146%Increase in ROAS
- Decrease in CPA
- 60%Decrease in CPA
- Increase in purchase volume
- 32%Increase in purchase volume
The challenge: launching a D2C brand under restricted targeting
As a health brand, HIRO faced strict geo and platform targeting limitations on Meta and Google. The usual D2C launch playbook of interest stacking and platform lookalikes was largely unavailable.
What Outra did
Outra used household-level intelligence from 30.8m UK homes, combining property data, machine learning and event signals, to identify and reach high-intent customers despite those restrictions.
Because the audience is modelled outside the ad platforms and activated as a first-party audience, the brand could keep precision while staying inside category rules.
Within three months our ROAS had more than doubled, and our CPA had more than halved.
Could this work for your campaigns?
We'll build the household audience for your market and show you the reach before you commit.
