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Financial services & insurance
Financial services & insuranceReaching homemovers at the right moment for mortgage providers
519%+ leads and 39% lower CPL with homemover anniversary segments
Results
- Increase in lead volume
- 519%Increase in lead volume
- Stronger conversion rate
- 86%Stronger conversion rate
- Lower CPL
- 39%Lower CPL
Mortgage Advice Bureau also generated 365 verified leads in four months, with a significant improvement in quality and a 40% lower cost per lead.
The challenge: finding future movers before they start searching
- Mortgage marketing relied on behavioural signals like website visits, reaching people too late in the journey
- By the time intent shows up on site, the customer is usually already comparing lenders
What Outra did
Outra's homemover anniversary segments predict when homeowners are likely to refinance or move, based on tenure, product timing and household signals across UK homes.
The result was dramatically improved campaign relevance, lead volume and conversion rates.
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