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Financial services & insurance
Financial services & insuranceOutra driving profitable growth for temporary car insurance
41% higher ROAS and 25% lower CPA with UPRN-based modelling
Results
- Higher ROAS
- 41%Higher ROAS
- Lower CPA
- 25%Lower CPA
- Stronger CTR
- 62%Stronger CTR
- Higher AOV
- 5-17%Higher AOV
Outra campaigns generated £137k revenue versus £60k from incumbent benchmark targeting.
The challenge: spending too much to acquire too little from Meta
- Dayinsure's broad interest targeting was driving clicks but not conversions, with moderate CTR and high CPA
- Temporary cover is a moment-in-time need that interest categories don't capture
What Outra did
Outra replaced broad interest targeting with UPRN-level household modelling, finding the people most likely to need temporary cover based on vehicle, household and life-stage signals at address level.
Same budgets, dramatically better engagement: Outra campaigns generated £137k revenue against £60k from the incumbent benchmark.
Could this work for your campaigns?
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