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Outra news
Every product update and announcement we have published, with the date it shipped and who wrote it. 3 updates so far.
See the latest updates2026
- Jack Edwards
Enrich profiles from an email address alone
Enrichment no longer needs a postal address. Every profile with an email can now be matched to a household and enriched, including subscribers who have never bought.
- Jack Edwards
New identifiers for audience activation
Activate audiences with hashed emails and mobile numbers alongside existing identifiers, so platforms have more ways to match your audience.
- Jack Edwards
Google Ads is now an Outra destination
Send Outra household audiences straight into Google Ads, including Performance Max, and keep them in sync daily.