Google Ads is now an Outra destination
Send Outra household audiences straight into Google Ads, including Performance Max, and keep them in sync daily.
Director of Growth @ Outra
Google Ads is now a destination in Outra. Build an audience once and send it to your Google account, with no file exports and no manual list uploads.
Google's automated products work better when you give them a stronger starting signal. Sending a household-level audience means your prospecting and suppression are based on who actually looks like a customer, rather than leaving the platform to work it out from broad targeting.
The audience stays in sync after it lands, so your targeting reflects current household data instead of a snapshot from the day you built it.
This is live across all accounts. There is nothing to switch on.
What's changed
- Activate Outra audiences in Google Ads without moving data by hand.
- Use them across PPC and demand gen, including Performance Max.
- Audiences stay in sync, so no manual re-uploads.
- Live now across all accounts.