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    Insights on household intelligence, enrichment and audience activation.

    Field notes from the team building the future of UK customer data. For performance, CRM and data leaders.

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    How Household Context Improves Conversion (With the Data)
    Household Intelligence

    How Household Context Improves Conversion (With the Data)

    Demographic targeting averages people. Household targeting addresses them. The conversion-rate gap between the two. And where the lift comes from.

    26 May 20268 min read
    What is Household Intelligence? The Data Layer E-commerce Has Been Missing
    Household Intelligence

    What is Household Intelligence? The Data Layer E-commerce Has Been Missing

    Property type, household composition, affluence bands, and more. Understand the household intelligence data layer and how it powers modern marketing.

    7 Jan 20269 min read

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